On April 4, technology news website The Verge reported on the challenges faced when installing Mobivention, a third-party app store geared towards businesses, in Europe.
For European iPhone users seeking to install alternative app stores, the process can be fraught with obstacles. The installation requires navigating multiple screens and interactions.
Upon clicking a web link to access the third-party app store, a warning appears, indicating that the user's settings prohibit installation from the developer's marketplace. Users must then navigate to "Settings," enable third-party app store permissions, return to the browser, and re-click the download link. This is followed by a confirmation prompt.
While these steps may not be overly complex, the additional prompts and actions can be cumbersome and confusing for some users.
In stark contrast, Apple's official app store offers a streamlined installation process that requires only a single click. Given Apple's history of user experience innovation, it's unlikely that this cumbersome process is intended to exhaust users or discourage them from using alternative app stores.
